7B - Online Upgrade Packages Follow
GoExpo offers a diverse array of options that will allow your exhibitors and sponsors to promote their company and products. Most of these capabilities can be used to create sponsorship or incentive packages which will generate additional revenue for your organization.
Below are a list of Upgrade Items. You can create an upgrade package with any combination of the items below. Each item can either be part of a package which includes other items, or can be offered à la carte. You may also want to consider which items you would like to be included for every exhibitor account by default, without the need for purchase.The following is a list of all of the Upgrade Items we currently have available for you to use. Details for each item can be found below.
- Highlight Entry in Exhibitor List
- Company Logo in Profile
- Access Details of Matches
- Sponsorship Logo on All Pages
- Display Company Description
- Product
- Product Showcase
- Video
- Video Showcase
- Press Release
- Banner Ad
- Extra Product Category
- Event Special
- Private Messages
- Display Email Addresses
- Display Website URL
- Adornments
1. Highlight Entry in Exhibitor List
- This Upgrade Item will highlight the name of the company in the online exhibitor list. You can designate these highlighted exhibitors in the list key with any term you would like (Sponsor, Enhanced Exhibitor, Premium Exhibitor, etc.). The color of the highlight can also be changed to whichever color you'd like.

2. Company Logo in Profile
- Allows a company to display their logo on their profile page.
GoExpo does offer the ability to collect logos for print, however, that functionality is not included as a revenue generating Upgrade Item.

3. Access Details of Matches
- By default, GoExpo allows exhibitors to view the number of logged-in attendees who have visited their profile, as well as the number of those who have added their company or any of their products to their pre-show planner.
With Access Details of Matches, the exhibitor will then also be able to view the names of these attendees. This will then enable the exhibitor to reach out directly via private message and connect to these attendees who have shown interest.

4. Sponsorship Logo on All Pages
- Exhibitors with this upgrade can upload a company logo that will display at the bottom of every page of GoExpo. The amount of exhibitors who can take advantage of this sponsorship is unlimited, as the logos refresh on a continual basis. By clicking on this logo, the user will be taken to the exhibitor's profile within GoExpo.

5. Display Company Description
- Company description editing in the exhibitor profile can be turned off and only allowed on if the exhibitor purchases a package with this item.
- Description can also be allowed to be edited even if off so the show can collect the information for the print directory. Then if they purchase it will be visible in the Online Profile.
This is typically included at no charge in the Included items in a default profile.
6. Product
- Exhibitors can upload a product or products depending on how many you want to be included in a given package.
- The system has the ability to sell additional product images after the first purchase at a discounted price.
- This can be a product image or video.
7. Product Showcase
- Users that purchase a product can opt to purchase the next level which will place the products at the top of the products page list and can also include an additional image next to the product that the show provides (Best of Shot Show for example).
8. Video
- Can be an upgrade on its own or be part of the product or product showcase package.
The Video item functions the same as a Product item, however the exhibitor is allowed to upload a video to the product description
9. Video Showcase
- Can be an upgrade on its own or be part of the product or product showcase package.
The Video Showcase item functions the same as a Product Showcase item, however the exhibitor is allowed to upload a video to the product description.
10. Press Release
- Allows exhibitors to upload a press release.
Most shows include 1 or 2 as part of the included package and then charges for more if the exhibitor wants to add them.
11. Banner Ad
- Allows the exhibitor to upload a banner ad that will populate at the top of all pages of the planner (interactive floor plan not included).
12. Extra Product Category
- After it is established how many product category designations may be selected by the exhibitor in their profile, the Extra Product Category upgrade item may be used to charge the exhibitor for additional Product Category designations.
13. Event Special
- Commonly referred to as either a Booth Event or Show Special (this item can be re-named if you choose), the Event Special upgrade item allows the exhibitor to enter a title, description, and choose a product category for any events or specials they are hosting during the show that they would like to showcase. These appear on the exhibitor's profile, in a special area of the planner, and on the mobile app if applicable.
14. Private Messages
- If applicable, exhibitors and attendees can send private messages to each other. With the Private Messages upgrade item, you can determine how many private messages an exhibitor may be allowed to send for free, and you may also charge for additional private messages with an upgrade package.
15. Display Email Address
- You may charge the exhibitor to display their company email address on their profile with this item as part of a package or individually. Typically this is included for free.
16. Display Website URL
- You may charge the exhibitor to display their company web address on their profile with this item as part of a package or individually. Typically this is included for free.
17. Adornment
- Different icons can be set for different types of exhibitors.
For example: - New Exhibitor
- Sponsor (different levels)
- Association Member
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